TRUSTED CHOICE
Comfort That Lasts All Day
Our signature designs combine legendary support with all-day comfort
BESTSELLING DESIGNS
Iconic Playtex Collections
Women Trust
From our revolutionary 18 Hour technology to the timeless Cross Your Heart design, these customer favorites showcase Playtex’s commitment to supporting women of all shapes and sizes. Each bestseller features our signature comfort innovations while celebrating your natural silhouette
Playtex 18 Hour Ultimate Lift Wireless Full-Coverage Bra
Playtex 18 Hour Full-Coverage Comfort Strap Wireless Bra
Playtex 18 Hour Silky Smoothing Wireless T-Shirt Bra
Playtex 18 Hour Active Breathable Wireless Full-Coverage Bra
EXPERTLY CRAFTED
Find Your Perfect playtex Fit
Bestselling Styles
Our most loved Playtex bras combine timeless French corsetry expertise with modern comfort innovations, creating the perfect foundation pieces women trust day after day. From wireless support to seamless designs, these customer favorites showcase our commitment to quality, comfort, and exceptional fit
why Playtex
A Legacy of Comfort Since 1932
Since our founding in France, Playtex has dedicated itself to enhancing women’s natural beauty through lingerie that prioritizes both support and comfort. Our corsetry expertise creates bras that feel as wonderful as they look, embracing your unique silhouette with designs that stand the test of time
90 years
Expert Lingerie Craftsmanship Since 1932
18 hours
All-Day Comfort Without Adjustments
40+ Sizes
Perfect Fit For Every Body
Peerless Corsetry Expertise
Our French heritage shines through in every stitch and seam. Playtex bras feature U-shaped backs, supportive straps, and expert construction techniques developed since 1932, creating pieces that naturally flatter your silhouette while providing exceptional support throughout your day.
All-Day Comfort Innovation
Playtex bras are engineered for extended wear with breathable fabrics, cushioned straps, and flexible support systems. Our wireless options cradle without constriction, while our underwire models provide structured lift without digging or pinching, allowing you to focus on life, not your lingerie.
Elegant Natural Beauty
We believe comfort should never compromise beauty. From delicate lace detailing to sleek, seamless designs, our bras enhance your natural shape with an elegant touch. Experience lingerie that makes you feel as beautiful as you look—a perfect marriage of function and femininity.
features
Discover Your Perfect Playtex Bra
Playtex combines nearly a century of French corsetry expertise with modern innovation to create bras that celebrate your natural beauty. From our signature 18 Hour collection to the classic Cross Your Heart designs, each piece is engineered to provide exceptional support without sacrificing all-day comfort
Our commitment to quality craftsmanship ensures every Playtex bra enhances your silhouette while moving seamlessly with your body. Whether you prefer wireless comfort, front-closure convenience, or underwire support, our inclusive sizing and thoughtful designs deliver the perfect fit for every body and lifestyle
TruSupport Technology
integrates four-way support with wider straps, higher sides, and our patented M-frame structure for superior weight distribution and lift
Breathable Fabrics
wick moisture away from your skin, keeping you cool and comfortable from morning to night, regardless of activity level
Cushioned Straps
distribute weight evenly across your shoulders, eliminating dig marks and providing relief from strain throughout your busy day.
U-Shaped Back Design
prevents ride-up while smoothing your silhouette, creating a sleek, continuous line under any outfit
Flexible Construction
allows for natural movement while maintaining perfect shape and support, eliminating the need for constant adjustments
Seamless Cup Technology creates an invisible profile under clothing while still offering the structured support Playtex is renowned for
EXPERT CRAFTED
Experience the Playtex Difference
Our exclusive TruSupport design system works through a precise four-part engineering process that begins with wider straps to distribute weight evenly across the shoulders, continues with higher sides to prevent spillover, incorporates our patented M-frame inner structure for targeted lift, and finishes with our signature U-shaped back to prevent ride-up and provide lasting support. This sophisticated construction allows for a 22% improvement in weight distribution compared to standard bras, resulting in measurably reduced shoulder strain.
Many women describe the transformative experience of switching to Playtex as “finally feeling free to forget about their bra.” The constant adjusting, uncomfortable digging, and end-of-day relief of removing an ill-fitting bra becomes a thing of the past. Our customers report being able to focus on their day rather than their discomfort, with many noting that Playtex bras feel as comfortable at dinner as they did at breakfast.
CUSTOMER EXPERIENCES
What Women Are Saying
About Playtex
These authentic testimonials reflect the everyday experiences of those who have discovered how the right bra can transform not just their silhouette, but their confidence and comfort throughout even the busiest days
Discover Your Perfect Playtex Fit Today
Experience the difference that nearly a century of corsetry expertise brings to everyday comfort. Our collection of wireless, underwire, and specialized support designs awaits, with exclusive online-only colors and styles available for a limited time. Simply select your preferred style and size to transform your daily comfort.
Enjoy worry-free shopping with our 60-day perfect fit guarantee and free returns on all orders.